Sep 14 2007
Germany now has a new industrial group:Evonik Industries已经到达。在Essen的公司总部，以前以Rag Beteiligungs-Ag名义运营的实体首席执行官WernerMüller博士今天提出了新品牌，Evonik计划在2008年上半年进入资本市场。is Germany’s creative industrial group for chemicals, energy and real estate. Our goal is to become one of the most creative industrial groups in the world,” stated Dr. Müller as he introduced the new group brand. “Our portfolio, which consists of the Chemicals, Energy, and Real Estate business areas, unites a strong substance with attractive growth potential,“ continued Dr. Müller. The industrial group has been christened Evonik Industries, representing the highlight of the company‘s strategic realignment. This is also the last step prior to entering the capital market. In the future, German coal mining operations will be known under the name of RAG, and will not be connected with Evonik, the new industrial group. “Evonik is now entering a new era in group development. We are well positioned, and are looking forward to joining the capital market,“ said Dr. Müller.
埃文克工业公司（Evonik Industries）在四年的团体重组中取得了令人印象深刻的往绩。在此期间，该公司大大提高了运营绩效。在头六个月中，销售额上涨了3％，达到75.65亿欧元（H1 2006：73.28亿欧元）。EBIT（利息和税收之前的收益）上涨了26％，达到7.88亿欧元（H1 2006：6.25亿欧元）。埃文克（Evonik）剥离了大约480家公司的投资组合，销售额超过80亿欧元和35,000名员工。在这段时间里，对Degussa的收购完成了，股东的紧缩是在短短三个月内完成的，这是德国创纪录的时间。还在很短的时间内调整了小组结构，以满足作为现代高性能公司运营的要求。穆勒博士评论说：“我们现在处于更好的位置，可以在埃沃尼克（Evonik）的洗礼时准时发展成为新力量的增长机会。”
Evonik Industries will expand its leading positions in attractive, high-growth markets. The company will benefit in particular from the world’s No. 1 economic megatrend—improving and increasing global energy efficiency. “We are focusing here strongly on profitable growth, and plan to conquer the markets of the future with new, intelligent, leading products,“ according to Dr. Müller. Evonik already offers customers all over the world products, services, and problem solutions that help lower the consumption of natural resources and reduce CO2 emissions, thus using energy more efficiently. This includes production of key raw materials for the solar energy industry; technology for fuel-saving tires; modern, lightweight, and energy-saving materials for the transportation sector, for instance; coal-conserving power plants and renewable energies; and energy-saving solutions for housing construction. “Many of the growth sprinters in our portfolio, with which we are already generating approximately €3 billion in sales and very attractive margins, service ‚green‘ markets,“ commented Dr. Müller.
主动投资组合管理
在Evonik Industries的关键能力的支持下，该公司将继续增长盈利。除了可靠性和自我更新能力外，这些功能还包括创造力和专业化。穆勒博士说：“我们正在通过我们的产品和服务设定国际基准测试，并且是质量和技术领域的有能力的领导者。”Evonik实施主动投资组合管理，以投资有前途的企业。穆勒博士补充说：“我们使用统一的组基准来确保资本的最佳分配。”他解释说，这些基准包括适用于整个小组的税前的均匀最低回报：化学品商务区的16％，能源为10.5％，房地产为6.3％。
创新能力作为盈利增长的速度设定者
Evonik Industries计划增加其创新能力，以扩大公司在各自业务领域的技术领先地位。如今，化学品业务领域已经从不到五年的产品中产生了20％的收入。埃文克（Evonik）拥有20,000多个专利，全球35个研究地点。战略研究的模型以客户接近，合作和短期开发周期为特征，在攻击新市场时是一个重要的节奏。埃文克（Evonik）将通过发展其在增长市场（尤其是亚洲，东欧和拉丁美洲）的全球业务来加速增长，并始终如一地加强营销和销售。
创意广告活动以介绍新品牌
Evonik Industries的新品牌以及名称和商标还包括新的公司颜色“深紫色”，将在未来几周和几个月内在创意广告活动的框架内推出。穆勒博士说：“我们打算让我们的成功来衡量员工和客户的满意度以及我们在资本市场上的表现。”他补充说，埃文克（Evonik）打算通过强大的绩效和良好的收入来建立信心，以获得尊重作为主要投资。Degussa，Steag和Rag Immobilien等以前的公司品牌将不再存在。现在，化学品，能源和房地产业务区以埃文克（Evonik）的名称运营。